i've been a fan of his for more than a few years (i especially love jamie magazine--permalinked on the sidebar-- which my sister brought to my attention last year) but my admiration deepened as he embarked on his food education and anti-obesity campaigns in england and the us. this show isn't a mere stunt--it's just one extension of his commitment to reviving our awareness and appreciation of real, good food:
i don't invest much time at all in reality tv shows--so you think you can dance?! (after the auditions)--is just about it for me. i don't even enjoy cooking "competitions."sports entertain me with enough "reality," drama, and competition.
but the message and intent of the food revolution compels me to tune in.
here's a link to the "ted talk" that he gave last month that will give you a good sense of what the project means to him, and what it could mean to many people...