who knows, who cares

this week at work we were charged with producing a video--nothing cinematic, just a straightforward promotional piece, a recruiting tool. in essence a highly animated powerpoint presentation. but it was sort of fun to pull together.

the client mentioned that music would be key--cool, popular music, something to liven the thing up.

the 4 of us producers were asked to come up with suggestions. whoa. do i tell them that the most played song on my itunes for august was a little pop ballad from the summer of 1980 by teri desario and kc, of kc and the sunshine band? (long story.) and that, just as inexplicably, foster the people's "pumped up kicks" was running a close second? a couple of them tossed out names of bands i'd never listened to more than once (the bravery, fleet foxes...i can't even remember). i wanted to tell them, what i like isn't gonna work for you (which is mostly true) and just leave them to debate what was cool/not. but then i thought... maybe this was going to be part of my job--to listen to new music. that's not so bad, right? so i did it. it proved impossible during the day, with other work that required full-focus. but i spent a few hours late at night playing pandora, i-like-ing, hitting the lastfm. and what did i wind up giving them?

this yo la tengo tune.



seems wrong doesn't it? too subdued? seductive? maybe i shouldn't have been listening so late at night. but i thought with a good edit, they could make a very nice 2 minute soundtrack...

the thing is, yo la tengo, is a name i'm familiar and that's about it. but i went to an art exhibit at the MAD museum last year and came to admire the work of dario robleto who created the artwork for their last cd, which got me interested enough to borrow a cd or two from my hometown library. but once i "borrowed" the music, i forgot about it. never really listened to it until a couple of weeks ago, when it shuffled into my ears. i liked it.

that "gentle hour "was new to me (though probably no one else in the universe), felt like a little victory. but i didn't really find anything else new to love. maybe i was just all new-tuned out? so i gave them my usuals: a couple of feelies tracks (i could at least bet that no one would offer them up), variations on m ward/monsters of folk....

i figured the client would go with something super-pop or a production track, anyway. (and they did--a phoenix tune from last year) but it wasn't a bad exercise, as work goes.

***

it reminded me though that i forgot to post the very last video from the local natives concert. they count as new, yes?

i don't know who is throwing who off tune here. it's pretty bad for the first minute or two, but in a way that makes me laugh really hard. i think its "us" ruining them. and maybe the trumpeter was still trying to find the right tune...

but this is my favorite song of theirs, the one i wanted to hear most of all. the first time i really heard it, i had that heart surge, that full, swell feeling. i was pretty sure that if i ever heard it live, i'd tear up.

that didn't actually happen, but i was especially happy and smiley during this one. and, as you see, battling pork-pie hat guy. but even he couldn't ruin the ending for me.

***
maximum favorite writer does this thing from time to time, where he sort of empties his notebook. i love it--it basically means you get a peek into all the seemingly small things he observes. but when he pulls them all together, all the snapshots and moments become big and wonderful and you feel like you've taken a little adventure yourself. i sort of wish i could do that here. i'd tell you that they played one full cd from george harrison's "all things must pass" -- and it washed away any strange feelings about being there (alone, with all the really, really young kids). and then they segued right into "i would die for you," which i got really into, until it became clear that the awful, drunk kid in front of me loved that song, too. thank goodness the band came out and saved me from further torment...there are probably assorted moments like that that would be nice to share. but i can't do what he does. which is why i try to take pictures.

look at the kids...

i barely got this, and it's not great, so dark i had to do an exposure adjustment, and the really high ISO shows the grain (which i'm not opposed to). i just wanted to remember the moment, how these two gals squealed and clapped and danced when the roadie gave them the set list.